FREDERICKSBURG, Va. – Everyone would agree it has been an unprecedented year for businesses serving the structural pest control industry, including members of the United Producers, Formulators & Distributors Association (UPFDA), who will meet virtually at their annual Spring Conference April 21. This year’s event is designed to help UPFDA members “navigate the new world of business” brought on by the COVID-19 pandemic, according to Executive Director Andrea Coron.
What Sustainable Protocols and Strategies will you put into place to ensure continual growth and development for your business? How will you build Meaningful B2B Relationships in this new hybrid in-person/virtual business world? And when the pressure builds, which it will, do you have the Pressure Cooker Confidence that will enable you to press through when the going gets tough? These are the educational sessions planned for the UPFDA Spring Conference featuring an all-star lineup of speakers including:
• Great companies, regardless of their size, demand extraordinary leadership, strategic thinking, well-crafted planning, teamwork, implementation, and execution, according to Greg Clendenin, CEO of the Clendenin Consulting Group, a company with deep roots in the structural pest control industry. In this informative educational session devoted to Sustainable Protocols and Strategies, learn about the keys to long-term business growth from an industry leader with a proven track record of success at such well-known companies as Middleton Lawn & Pest Control, Sears Authorized Termite and Pest Control, and Heron Home & Outdoor.
• Kevin Sweeney is the only person to successfully land a KC-135, the military version of the Boeing 707 four-engine jet, after two of the four engines were ripped completely off the airplane while on a night combat mission in the Gulf War. This challenging experience taught him to think on his feet and be highly flexible, essential qualities for any successful business professional. Through his presentation, Pressure Cooker Confidence: How to Lead When the Heat is On, attendees learn how to shine during the tough days by using specific techniques, helping them to maintain a calm composure when faced with a change and/or a challenge.
• Mark DiNunzio, president of MarketPoint Solution, brings more than 30 years of practical business experience to his session dedicated to building Meaningful B2B Relationships. Business models have changed dramatically in the last year due to the global pandemic. Some people have enjoyed, and may now prefer, doing business in a virtual arena. How has the cultivation of client loyalty changed in the last year, and what lessons will we move forward with? Find out in this informative one-hour session. A much sought-after sales, marketing, and leadership consultant, DiNunzio is able to distill complicated business challenges into their most rudimentary, solvable elements. DiNunzio is an Accredited Executive Associate of the Institute for Independent Business and a Certified and Licensed Strategic Planning Consultant.