Launching in parallel with the new campaign, Germinator has embarked on a number of strategic channel partnerships, which includes the ability to offer new lines of sanitizing body products designed to provide protection up to four hours per use, air disinfection units designed to remove viruses, bacteria, allergens, and contaminants in the air, and innovative backpack and handheld mini electrostatic sprayers.
“The silver lining of the pandemic is that it has caused people to be more aware of their surroundings as it relates to the spread of germs, bacteria and viruses,” said Jeff Gill, founder and CEO of Germinator. “But what people must understand is that germs present an inherent threat to us on a daily basis, outside of COVID. Places we frequent most, such as gyms, schools and even hotels, have long been hotbeds for the spread of MRSA, E. Coli, the common cold, the flu and so many other illnesses. However, it’s not often talked about, but it’s something that we keep in the back of our minds as we go about our lives. Our goal is to better educate the market and give people the confidence in knowing they are in a safe space no matter where they go. That’s why we’ve launched Germinator Safe Zones, so we can show people that it’s possible to achieve full protection on the surfaces and objects that exists in the places they go, the air they breathe and even on their bodies.”
In the past year, Germinator has launched more than 20 franchises across the nation. Every day, the company goes into day cares, fire stations, office buildings, restaurants, shopping malls, and homes to provide disinfecting services.
“We’re so thankful to the strategic branding agency PUSH 22 for helping us to create the Germinator Safe Zone concept and a beautiful creative campaign to accompany it,” said Tammy Tecklenburg, Germinator’s Chief Commercial Officer. “We’re very excited to take the Germinator brand to the next level with messaging that will resonate across our Do It Yourself (DIY) and Do It For Me (DIFM) customers. My background is in the auto care industry, and I have seen firsthand an increasing need for more consistent sanitizing and disinfecting measures across all channels. This holds true for so many other essential industries out there, so it’s fulfilling to be able to provide them with best practices and solutions that will help offer full protection in all aspects of daily life. We just want you to feel safe again and enjoy a new normal that’s much like the old one.”