The Sales Funnel For Effective Online Marketing
For a long time, the sales funnel has been an integral part of traditional marketing and business. Recently however, it appears that funnels are being talked about everywhere on the internet.
It is clear that people are eager to learn more about this idea and the ways they can apply it to improve their online business marketing efforts. If you'd like to learn more about the sales funnel for effective Internet marketing, I encourage you to read on.
The Sales Funnel - What exactly is it?
A marketing funnel does not actually refer to a funnel. The term, "funnel", is used to describe and visualize the entire sales process. The funnel is a clear comparison because it permits potential customers to be "Unqualified potential customers" on the top, and narrower chances for conversions to sales at the lower levels.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
At the top or entrance to the funnel are those people we might consider to be "unqualified prospects" These are people who might require your services or products however, you've not yet contacted them. After a series of sales calls and offers later you've contacted people who have bought your product or services.
Another reason the concept of the lead generation funnel works is that it allows you to track your prospects' actions at different stages of the sales process. With the sales funnel, by figuring out the quantity of prospects who are qualified throughout the process, it's possible to anticipate the number of potential customers that will, after a while, turn into actual customers.
A sales funnel will help you see where your sales process fails or succeeds or if your marketing campaign is not getting enough customers. This will help you to determine which areas to concentrate your efforts and help you reach your goals in marketing. It's used to measure and manage the sales process of clients.
The Front - End or the Sales Funnel The top
The front of your sales funnel should be the most active part of your process. This area requires consistent testing. There are virtually no limits to your creativity or resources when it comes to front-end strategies.
The primary objective is to attract new clients and then convert them into buyers.
If a potential customer decides to sign up or purchases something you offer and is "qualified". This is the moment when the prospective customer or "Unqualified Lead" is qualified. It's because they took an action that suggests that they may be interested in buying your product or services.
For your front-end to be efficient, you need to bring specific traffic to your site blog, website, or squeeze pages. PPC advertisements, articles for marketing, PPC advertisements, social media like Google+, Twitter and Facebook, YouTube, banners as well as blogging forums, content posting on forums and marketing are all great resources.
There are many methods to "qualify" one of them,"qualify" the "Unqualified prospect". One of the best ways to qualify prospects is to create a squeeze page. It allows you to offer something of value related to your product which users can receive for free, or at a substantially reduced price in exchange for their name and email. There are a variety of products to choose from, including newsletters, videos, email courses ebooks, as well as related reports.
This indicates that customers are attracted towards your sales channels on the front end. What happens to the back-end of your sales funnel?
The Bottom of the Funnel or the Back-End
The bottom, or back end, of the sales funnel are where the majority of sales and profits occur. It is where you will typically find more expensive products in this area. These products would all be relevant to the same audience, but they are offered in various formats, such as audio, video and live interaction.
The major difference between the front and back-ends lies in the type of client and the price of the product/service being provided.
It is the case that only a small percent, maybe 1-2% of the people entering your front-end, will be able to make it into your back-end. Because a few people will invest more, that's fine.
It is evident that, although front-end products and services can be priced at less than $100, back-end items and services are typically priced in the hundreds or thousands. This makes the bottom of the funnel or back-end, the main source of revenue for your Internet business. It's also the most predictable and secure area of the process of selling.
Like I said the sales funnel can be as easy or complex as your imagination or resources allow.
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